2011 Nissan GT-R EGOIST: Special Edition Caters to Luxury Seekers, Costs Twice as Much as Base Model

Together with the presentation of the standard, SpecV and Club Track variants of the once again facelifted GT-R in Japan today, Nissan also released a new bespoke edition of its supercar named "EGOIST".

Crafted to cater the needs of those seeking more exclusivity and luxury, the Egoist combines bits and pieces from the SpecV such as the carbon fiber wing, Rays alloy wheels and titanium exhaust, with premium materials and special equipment inside.

The Egoist's cabin is trimmed entirely in leather with quilted seating surfaces and customers can choose from four different colors for the upper area and 10 for the lower area. And if it makes you feel better, the leather bits are hand-made by a company in Germany.

And how much will the Egoist cost Japanese buyers, we hear you ask? The answer is 15,000,300 Yen (~ US$184,500), or close to twice the price of the base model which starts at 8,694,000 Yen (~ USD106,900) in Japan.

Scroll down for the official release and the image gallery.

Press Release:
EGOIST
EGOIST is the first and only Nissan GT-R in the world exclusively created by Takumi, or "master with greatest skills." Each customer can choose a combination of interior colors among 20 choices. In addition, the Bose sound system is exclusively tuned according to the driving position of each driver to meet every customer's needs. This is the ultimate expression of the Nissan GT-R.
Interior
Customers can choose a combination of interior colors among 20 choices, four upper area interior colors and 10 lower area interior colors. Interior parts are sent to Seton Company, Inc. Muelheim an der Ruhr in Germany and leather master craftsmen sew and stick carefully selected leather by hand.
Seats
Seats are an exclusive quilted design with single and double stitching combined in a reticular pattern. Enhanced body grip performance (suitable for racing circuit driving), smoothness and fit are all provided.
Wajima Lacquer (Maki-e) Emblem
Wajima Maki-e with deep coloring and glaze created by Mr. Sakae Kubota, an accredited traditional craftsman for Japanese lacquer, is used for the GT-R emblem at the center of the steering wheel. The beautiful coloring of Maki-e changes as time goes by.
Bose Precision Sound System
Specially developed carbon composite-based woofers, which can cancel vibrations through their high rigidity and damping, are installed. In addition, sound quality is adjusted by Bose exclusively for each owner, depending on individual driving position.
Carbon Rear Spoiler
EGOIST adopts a dry carbon rear spoiler (also used in the SpecV). Providing stable aerodynamic performance, even when driving at more than 300km/h, the rear spoiler gives an intense look in the rear with its black carbon color.
RAYS Forged Aluminum-Alloy Wheels
Lightweight and highly rigid forged aluminum-alloy wheels, also used in the SpecV, reduce unsprung weight and help provide a supple ride feel. Newly developed five-layer Blue Sword Chrome Color Coating is adopted.
Titanium Exhaust System
EGOIST uses a Titanium exhaust system, also used in the SpecV, providing agile accelerator