Auto car sports

The soon-to-be-launched onto the U.S. market Hyundai Equus doesn't exactly scream SEMA Show material, but that hasn't stopped the Korean firm from allowing Rhys Millen Racing (RMR) to customize their flagship limo for the Las Vegas tuning convention. Dubbed the RMR Signature Edition Equus, the S-Class sized saloon will be upgraded with a variety of exterior, interior and performance parts. Starting with the car's exterior looks, the tuning proposal will sport a two-tone carbon fiber and Red Bull Racing blue satin clear paint by BASF along with carbon mirrors, front chin and rear deck spoilers plus massive 21-inch alloy wheels. Inside, the Signature Edition Equus is said to feature embroidered headrests and floor mats, and... ostrich hide leather seats with suede accents. In the performance division, RMR a special air-intake and stainless steel sport exhaust will add 30 ponies to the 4.6-liter V8 engine pushing output to 415-horsepower. The car will also get...

The soon-to-be-launched onto the U.S. market Hyundai Equus doesn't exactly scream SEMA Show material , but that hasn't stopped the Korean firm from allowing Rhys Millen Racing (RMR) to customize their flagship limo for the Las Vegas tuning convention. Dubbed the RMR Signature Edition Equus, the S-Class sized saloon will be upgraded with a variety of exterior, interior and performance parts. Starting with the car's exterior looks, the tuning proposal will sport a two-tone carbon fiber and Red Bull Racing blue satin clear paint by BASF along with carbon mirrors, front chin and rear deck spoilers plus massive 21-inch alloy wheels. Inside, the Signature Edition Equus is said to feature embroidered headrests and floor mats, and... ostrich hide leather seats with suede accents. In the performance division, RMR a special air-intake and stainless steel sport exhaust will add 30 ponies to the 4.6-liter V8 engine pushing output to 415-horsepower. The car will also get a high-perform...

According to US Hyundai CEO John Krafcik, Hyundai is looking to set an "all-time" sales record in September partially thanks to high demand for the new Sonata sedan . Krafcik told Autonews that September "looks fantastic [for Hyundai]. The industry looks decent -- I wouldn't say great -- but I think we're going to be fine." That's because the two latest Hyundai models to arrive have been the well received Sonata and the crisp Tucson. Due to the firm's recent product /quality blitz, sales for 2010 have risen 17% so far and should help Hyundai pass its 500,000 unit United States sales goal this year. This follows an industry-wide drop in sales after various clunker programs in which Hyundai benefited significantly, so good for them. These sales also include the company's very conservative goals for its Lexus-fighting Equus. Regarding the Equus' target market of full-size luxury shoppers in the market for something fresh, Krafcik continued, ...

Hyundai's second attempt at the luxury segment after the Genesis, the all-new Equus full-size sedan, will arrive in U.S. showrooms in December with prices set at US$58,900 for the Signature version and US$64,900 for the Ultimate that gets all the bells and whistles, the South Korean automaker announced today. Both prices include a $900 destination charge as well as free maintenance for 5 years or 60,000 miles, a complimentary valet service which includes a dealership employee picking up and delivering the car for maintenance, and an iPad that replaces the traditional owner's manual. Not surprisingly, the Equus is priced much lower than other entry-level proposals in the in the luxury full-size sedan segment such as the Mercedes S-Class [S400 295HP V6 Hybrid $91,000], BMW 7-Series [740i 315HP six-cylinder $70,650] and the Jaguar XJ [385HP 5.0L V8 $72,700] and Lexus LS [LS 460 380HP 4.6L V8 $65,380]. The Genesis-based flagship Equus is offered exclusively with a 4.6-liter V8 engi...