Auto car sports

As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox ( read here ), we knew that this was some sort of devious viral marketing campaign. It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans. We assume the creators of the campaign believed no one would figure out that the car buried under all that beige makeup was an older Kia Optima. Mark this down as a big mistake, because once we found out, we were bound to make a comparison between the Legacy and the forthcoming 2011 Kia Optima (and not of course, its decade-old predecessor...). An...

At the 2010 Paris Motor Show , we saw three new mid-size sedans making their way to the halls of the Parc des Expositions Porte de Versailles. Two of them, the all-new Peugeot 508 and the redesigned VW Passat B7 , received their world premiere, while the Kia Optima was presented for the first time in Europe. Now, we all know you can't and you shouldn't buy a car based upon looks or preliminary specs alone. It's the whole package that counts. However, in this case, we simply want to find out which one of these new family sedans captured your attention for the right reasons. Place your vote in the poll after the jump and be sure to have your say in the comments section. Which mid-size sedan do you like more? ___________________________ PEUGEOT 508 __________________________ __________________________________________________________________________ _____________________________ KIA OPTIMA ____________________________ __________________________________________________________...